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Search Results for Author 'Roels, Guillaume':

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Designing Experiential Services So Customers Remember the Best Parts

Idea posted: September 2015

Institutions: UCLA Anderson School of Management   

Authors:

How can companies that sell experiential products and services design an experience that leaves customers with highly satisfactory memories — and the desire to return? A team of researchers from…

  READ MORE   PIN TO MY IDEAS Idea #551

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